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What Will YouTube Do When Paris Hilton Doesn’t Save Them?
TechCrunch’s Marshall Kirpatrick reports that YouTube tomorrow will unveil a number of branded commercial channels- including a Paris Hilton channel being featured on the homepage. This is a surprising...
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Seven Deadly Sins of Advertising Via Viral Video
Show me a marketer without “viral” on her marketing plan and I’ll show you an online video site that’s profitable. Advertising offline is getting harder with time-shifted television and declining...
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He “Wrote the Book” on Viral Video
I’ve decided to write a book on viral video — aimed primarily at marketers and advertisers since amateur videographers and film makers don’t have enough money to buy books. Naturally I haven’t written...
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Why Google and YouTube is Moronic
I resisted the temptation to read everything and organize my thoughts. Just woke up, poured coffee, scribled some notes, turned on the camera and ranted. Here’s the resulting “video rant” about...
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Comparing and Rating Video Search Engines
While Google/YouTube may change the dynamic of video search, it’s still hopelessly frustrating to find a video online. Wall Street Journal writer Jessica Vascellaro wrote a nice article on video search...
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Top 10 Online-Video Predictions for 2007
I pulled out my crystal ball this morning, and I’m predicting the most significant online-video highlights of 2007. I’ll be citing these selectively at the end of 2007 (only those in which I was...
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Verizon and Revver “Sittin’ in a Tree”
Micki from Revver announced in Revver’s blog that Verizon and Revver have deepened their relationship. Later this year, subscribers to FIOS TV (which is limited to certain regions) will be able to...
View ArticleEven My Boss Knew About This Video
It’s not often my boss mentions YouTube, and I usually try to avoid eye contact when he does. But at today’s staff meeting he mentioned that a friend from a former employer had a YouTube video called...
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10 Commandments For YouTube Cause Marketing
The Social Media for Nonprofits conference series kicks off in SF w/ @kanter, @GuyKawasaki & @jdlasica. bit.ly/lWLDQO #nonprofit #nptech http://socialmedia4nonprofits.org/ Perfect timing for what...
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